Sephora Debuts ‘Cannabis Beauty’ Category

From the world of wellness to food and beverage, CBD is taking a new height as it evades the beauty market. This is all thanks to CBD’s purported list of natural benefits such as pain relief, skin repair, and sleep aid.

Whether it is in the form of topicals for your acne and eczema or teas for your mood, CBD-based beauty regimens have become the latest craze in the industry. In fact, even the famous France-based multinational personal care and beauty chain Sephora has joined the bandwagon as it debuted a ‘cannabis beauty’ category.

“This week at Sephora, we noticed a curated section in-store for hemp-oriented products,” Erinn Murphy, a senior research analyst at Piper Jaffray, said. She added that Sephora featured brands that “have dipped their toe into this space.”

Murphy admitted that the past months have seen a growing interest in cannabis-based beauty products from various retailers. She is expecting that the number will grow in the coming months.

Piper Jaffray previously viewed CBD-based beauty products as a subcategory in the natural beauty market. But the continuous hype and growing demand convinced the firm to make it as a real and separate category.

“Recalled that we view the CBD beauty market as an extension of the broader natural and clean beauty movement,” Murphy said. However, that changed when Google search trends suggest that consumers’ interest in CBD products have been picking up in the past year.  

Meanwhile, Sephora is not the sole major retailer to make the move. Companies such as Barneys, Neiman Marcus, Estee Lauder, e.l.f. Beauty, and Ulta Beauty have also started selling CBD-based products.

Last week, Barneys revealed that it will start displaying luxury cannabis accessories and several CBD beauty products in a Beverly Hills, California, location. Neiman Marcus, on the other hand, will also feature a CBD-infused beauty product selection on its website and in five stores.

“We expect to see conglomerate brands become involved with CBD over time as regulation and efficacy become more clearly defined,” Murphy said.

For folks who have zero ideas, CBD or cannabidiol is the non-psychoactive ingredient derived from the hemp plant. If you are wondering what compound that gives people a high, it is tetrahydrocannabinol (THC) and that is mostly removed from CBD products.

With the CBD industry still growing, it is understandable that you would be confused with all the products available out there. So we cleaned the clutter for you. Here’s a list of CBD-based products you can try at Sephora.

  • Lord Jones High CBD Formula Body Lotion

It makes sense that the first product on the list has something to do with relieving pain. Besides, this is one of the reasons why CBD easily rose to fame.

The lotion contains 100 mg of CBD and dispenses 1 mL of lotion per pump. So for every pump of this lotion, you will get 2 mg of CBD. Other than the CBD content, the bottle also contains a cooling menthol derivative for a soothing effect.

  • Kiehl’s Since 1851 Cannabis Sativa Seed Oil Herbal Concentrate (Hemp-Derived)

This product is uniquely formulated to fight skin problems such as redness and blemishes. This lightweight non-comedogenic facial oil is 100% made from naturally derived ingredients. It promises to reduce skin redness, relieve discomfort, strengthen the skin’s barrier, and prevent blemishes.

  • Origins, Hello, Calm Relaxing and Hydrating Face Mask with Cannabis Sativa Seed Oil

Many reviewers have sworn by this ultra-hydrating mask. It is infused with natural cannabis sativa seed that calms your skin, reduces irritation, and relaxes your senses. It is also rich in other essential nourishment like omega-6 and omega-3 acids. This face mask will not leave you high and dry.

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